Amazon Account Suspension Inauthentic Claim and Complaint: Plan of Action and Appeal

Amazon has gained popularity as a marketplace where every seller wants to dominate, no matter what. Getting outreach to the billions of people across the globe is a thing that gets the sellers on the edge of their seat and then comes the nail-biting competition between the sellers on this e-commerce platform. It shouldn’t come out as a revelation even being the fellows in some capacity, sellers are foes of one and another who is desperate enough to replicate the phrase ‘everything is fair in love and war’ to their business.

Although taking down the fellow sellers in order to get success isn’t something that our Amazon Account Specialists practice or preach, but being the seller-friendly portal we won’t leave you in lurches, in case if you’re the victim of all these ugly business tactics. One of the main targets of the sellers is to gain the buy box and for doing this they aren’t reluctant to go out-of-the-box. The inauthentic complaints are one of the secret weapons of such sellers, that sounds good enough to be believed, but in reality that is just fabricated with the aim to knock your seller account down. So, getting your account suspended is a way over which sellers claim it came out of blue.

What is meant by Amazon Inauthentic Suspension?

You have been hearing the term ‘Amazon Inauthentic Suspension’ for quite some time now on the seller account related platforms and the forums. But what it actually means is; the term inauthentic suspension is used in two contexts, one of it refers to the claim that is inauthentic or isn’t severe to an extent that caused Amazon Authorities to suspend your seller account in first place. The other term refers to the suspension overselling the inauthentic products on Amazon; this may come into the business in response to the customer’s complaint in this regard. 

Complaints About Inauthentic Products

For sure getting your products labeled as ‘inauthentic’ would be a major blow to you as it can get you off the board from the Amazon or take away selling privileges from you in the first place. If that sounds like a kiss of death to you then you need to rethink as it isn’t something to be taken that serious when you’re up selling on Amazon. If you think inauthentic means you are selling the fake products then it isn’t as it refers to the low-quality of the product or not as shown online. On the other hand, counterfeit refers to you for committing forgery over this e-commerce with selling the fake products.  At times, the intermixing of the ASIN’s is even taken as an inauthentic product.

Inauthentic Claim from Amazon: Here’s what you need to know!

Even though Amazon is labeled as the buyer-biased platform but when it’s about their policy regarding the ‘inauthentic products’ they have the full-fledged plan for the sellers that are lenient in some capacity as well. The term ‘inauthentic’ isn’t decoded as the seller is selling fake products on the website; Amazon Team takes it as an item or a product that fails to live it up to the buyers’ expectation in any means. So, if you think Amazon will just be throwing you out after a buyer’s complaint regarding the inauthentic products, then you’re wrong as Jeff Bezos’s team understands the customer’s mindset and also know how to deal with it rightly. 

Amazon Account Suspension over Inauthentic Claim

As told above, Amazon is not going to kick you out after you’re being alleged of selling inauthentic products but an inauthentic claim, that may unfold as something out of the blue for the seller can do worse for sure. An inauthentic claim may be a fabricated or planted one against you that can either be from some envious co-seller or that may abrupt automatically from the Amazon’s team in wake of some abnormal activity of your seller account. In case, if this claim is regarding the inauthentic product, you would be asked to present the authentic brand invoices. And if you are fortunate enough to respond with the accurate brand invoices, your account will reinstate within just several days.

Amazon Plan of Action for Inauthentic Claim

If you’re going through the lean patch, getting suspended for the inauthentic claim in the first place won’t be something unexpected at all.  So, in response to the claims you need to come up with setting up a Plan of Action that is comprehensive enough to prove you right enough to get reinstated on this e-commerce website. You’re not supposed to nullify the Amazon’s verdict straightaway or get rash and brash in the regard; all you need to do is act wisely in this regard and try to be respectful towards the Amazon team.

Amazon Appeal over Inauthentic Suspension

Your appeal after facing the suspension or getting your account under the review is the pivotal movement of yours to get the account reinstated. The appeal you are going to do is the final version or execution of your Plan of Action. It’s a sort of final conversation between you and the Amazon team that came in the business after you are handed over some sanction. If that is due to listing the inauthentic products, you need to provide the brand invoices or in case you yourself are the manufacturer you are supposed to prove your transparency and all the steps you go with to make sure the quality of the products.

David Willy for your Amazon Account Suspension Inauthentic Claim

With decades of experience on their shoulders, the attorneys’ at David Willy have been leveraging their support even in the worst seller account related issues. Meanwhile, the inauthentic claim isn’t something difficult to be solved the issue as the out-of-the-box approach at David Willy is something we practice and preach.

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We are primarily a consultation firm offering guidance and legal counsel to how to pull back from Amazone seller account suspension. The years after stepping up and helping the Amazone Seller Account holders with various issues, we finally made another difference with flexing our muscles when it comes to ungating brands and categories for you. So, with doingso you can freely list the products you want and witness the boom in your sales.

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Related Questions:

  • DavidWilly

    Hi Sandy Barbier,
    Thank you for reaching out to us and sharing your problem regarding Amazon Account suspension. I have shared the proposed solution via email. The proposal contains necessary milestones and pricing details. I am hopeful, using our proven approach, we can get your account reinstated early.
    Take care!

  • sandy barbier

    I would like to check out and get a quote on getting my Amazon account reinstated. I have posted the last letter from them below. I have receipts for the Tarte but NOT for the Mugler perfume.

    Dear SL Barbier,

    We received your submission but do not have enough information to reactivate your ability to sell on Amazon at this time. Please address the following concern(s):

    You are offering items that may be inauthentic. A list of these items is provided below:

    Brand: Thierry Mugler
    Tittle:Angel Etoile Collection 2.6oz. Eau de Parfum Spray for Women by Thierry Mugler

    Tittle:TARTE Smooth Operator Amazonian Clay Tinted Pressed Finishing Powder – TAN – 100% Authentic

    Tittle:Tarte Amazonian Clay Smoothing Balm – Medium

    Please send us the following information:
    - Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 365 days. The quantity of items shown should match your inventory.
    - If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
    - If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
    - Contact information for your supplier, including name, phone number, address, email, and website.

    You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. We may call your supplier to verify the documents. You may remove pricing information, but the rest of the document must be visible.

    How do I send the required information?
    Please submit this information to

    What happens if I do not send the requested information?
    If we do not receive the requested information, you may no longer sell on Amazon. Failure to successfully appeal this decision may result in us permanently withholding any payments to you.

    We’re here to help
    You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to

    Seller Performance Team


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